Title:	CYBERNETIC E-LEARNING MANAGEMENT MODEL – MANAGING E-LEARNING IN INTERNATIONAL ACTING ORGANIZATIONS
Author(s):	Bernd Hilgarth
ISBN:	978-972-8939-47-2
Editors:	Miguel Baptista Nunes, Pedro Isaías and Philip Powell
Year:	2011
Edition:	Single
Keywords:	Cybernetic e-Learning Management Model, e-Learning Success Path; e-Learning Critical Success Factors; e-Learning Key Performance Indicators
Type:	Full Paper
First Page:	61
Last Page:	62
Language:	English
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Paper Abstract:	The success of e-Learning in international acting organizations is a multi-facet topic. It is observable that the decision, introduction and long-termed use of e-Learning brings often not the expected effects especially in complex organizational situations like multi-cultural target groups. An often and entitled question of the business management as well as the human resource management in this organizations is how to address the issues of e-Learning in multi-national and socio-ethical (cultural) diverse organizational context. This paper offers the description of a theoretical framework, which was created within an Action Design Research stack respecting the output of case study research was previously done with BMW Group in its international sales organization from 2003 till 2009 (see Hilgarth, 2010). The Cybernetic e-Learning Management Model offers a holistic theory concerns on the different complexes with the target providing the roles are responsible and involved into the decision, design, production, launch, usage as well as evaluation of e-Learning programs with the focus of international focusing. Main structuring element of the model, and therefore mainly framing one, shows a process model for e-Learning covering from the decision to the evaluation phase. Success domains and concernment levels represent subsequent structure of the model. The empirical investigation underlies the model does also show, that each of the eight main process steps do offer the opportunity for influencing the success of e-Learning by treatment of specific issues in each phase. Anchoring this, in previous case study research e-Learning Success Paths were identified and analyzed by statistical correlation calculations. As result this paper gives an overview for the whole model and its basic logic using it in different situations when e-Learning programs will be intended for international use. A consequent step to the description of the model in this paper is the test of its applicability in a similar organizational setup and the illustration of the results in a future scientific publication.
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